Dari Complicated Logo Ke Iconic Logo Design

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The Library of Congress adalah library terbesar di dunia Dan juga di united state. Pada tahun 2008 mereka perlukan visual identities yg baru. Mereka nak berkonsepkan “thinking, communicating and behaving as one enterprise connected by a unified vision.” Logo mereka yg lama di inspirasi dari Jefferson Building Dome sebagai symbol mereka, isu yg mereka ialah terpaksa brsaing ada lagi dome yg terkenal iaitu United States Capital.

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Terdapat terkeliruan identity disitu, Jefferson Building Dome dan United States Capital. 

Jadi mereka perlukan symbol yg lain, rekaan logo yg baru ialah:

  1. Combination dari open book dan the American flag. Melambangkan library dan American national.
  2. Konsep buku terbuka adalah symbolic associations, kehidupan, motion, ilmu pengetahuan , dan information flowing from a central core.

Rekaan logo baru ni menepati principal good logo iaitu appropriate, distinctive & simple

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